ROUTE 66 – An Icon of American Pop Culture
“The Mother Road”, as named by John Steinbeck in one of his novel, and sang in music by Nat King Cole (“Get your kicks on Route 66”).
Its “atmosphere” is that of the boundless spaces of the American West, the neon lights of motels and diners, the huge cars with fin tails and all other similar suggestions that Hollywood movies have made popular in Europe as well. Route 66 is more than an highway: it symbolizes dreams, exploration and connection. It is a timeless universal icon.
IVANA HELSINKI – A Finnish fashion and design Brand
Its design delicately merges pure Scandinavian moods with love of the Outdoors, combined with “Americana” vintage. The Brand, founded in 1998, is cat-walking at the Paris Fashion Week; love for the environment and sustainability are key-pillars among its values.
Most of its designs are hand-made by Paola Suhonen -the Brand’s founder- an eclectic and unconventional personality: entrepreneur, artist, designer, movie-maker and singer in an American rock-folk band. Ivana Helsinki collections are like small ballads with charming, soulful and savvy tones.
ROYAL ENFIELD – The Oldest Motorcycle Brand
Starting out in England in 1901, Royal Enfield is the oldest motorcycling Company in continuous production. With simple, resilient machines, purpose-built gear and rides in some of the world’s most challenging terrains, Royal Enfield has crafted one of the most enduring legacy in motorcycling.
Motorcycling today is almost “mainstream” as a lifestyle which encompasses freedom spirit and love for the outdoors, with no age, cultural and social bars.
KARTELL – 75 years of history, of culture and design, of industrial products, new materials and cutting edge technologies
POLICE – Audacity cannot be feigned, it must be owned
GATTINONI – Rome, late 1950’s. The Eternal City shines beneath its ancient myths and prepares to welcome new icons to its streets
FRIDA KAHLO – The Authentic Female Lifestyle Icon
The most important Mexican painter of all time; she lived to the fullest in the most passionate of ways. Frida Kahlo expresses diversity, rebellion, love, desire, energy and passion. An eternal trendsetter, she is the true representation of strong women
BEAR – an original Californian Brand
Bear is an authentic, timeless Brand, generated by “Big Wednesday”, the blockbuster worldwide success.
Over the years it has remained strictly coherent with the original lifestyle that claimed for freedom, energy, adventure, emotion, friendship, quality and integrity. This positioning and the philosophy of the Brand differentiate it from the “core” surfbrands and all younger and fashion-oriented brands.
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